Mozilla Firefox is set to identify counterfeit product reviews here’s how

User reviews play a crucial role on many e-commerce platforms, but the prevalence of fake positive reviews is a growing concern. Mozilla, the creator of the Firefox browser, is actively addressing this issue. As reported by MS Power User, Firefox is set to launch a “Review Checker” feature, allowing users to identify the authenticity of reviews. Mozilla’s acquisition of Fakespot earlier this year, a startup specialized in detecting fake online reviews, has contributed to integrating this technology into Firefox. The anticipated release of this feature is scheduled for November.

The increasing use of AI in generating product reviews is expected to become a widespread trend. Notably, Amazon has shown interest in utilizing generative AI to summarize product reviews. Mozilla’s introduction of the Review Checker feature is initially targeted at Amazon, Walmart, and BestBuy. This development, set to be included in the November update of Firefox, may present challenges for some users. It’s noteworthy that Chrome maintains a dominant position in the browser market, with Firefox ranking as the fourth most popular web browser.

The functionality of the feature is as follows:

The Review Checker tool in Firefox, powered by technology from the acquired startup Fakespot, aims to enable users to evaluate the authenticity of online reviews. Initially focused on major platforms like Amazon, Walmart, and BestBuy, this feature is anticipated to help users discern genuine reviews from potentially fraudulent ones.

Mozilla’s incorporation of Fakespot’s technology is part of its strategy to combat the prevalence of fake positive reviews on e-commerce sites. The feature is scheduled for release in the November update of the Firefox browser.