Amazon might increase prices for these Prime Video shows

Amazon has reportedly stated that their basic Prime Video subscription no longer offers Dolby Vision HDR or Dolby Atmos surround sound. In the previous month, ads were introduced in this subscription tier, and now higher-quality content is no longer available.
A report from the German publication 4KFilme indicates that smart TVs from Sony, LG, and Samsung are now showing content in HDR10 with Dolby Digital 5.1 instead of the previously supported higher fidelity options.

Amazon spokesperson Katie Barker confirmed to The Verge that this change is intentional, stating, “Dolby Vision and Dolby Atmos capabilities are only available on the ad-free option, for relevant titles.”

To boost revenue and grow their subscriber base, major streaming platforms like Netflix, Disney, and Amazon Prime have made various changes to their services. These changes include restricting password sharing and charging extra for ad-free content.

Netflix now charges $22.99 per month for its 4K tier in the US, while in India, it’s Rs 649 per month. Comparatively, Amazon’s 4K tier is priced much higher than Netflix in the US. However, this price increase is also expected to impact Indian users.

In India, Amazon provides two subscription options: Prime and Prime Lite. The Prime tier, priced at Rs 299 per month (Rs 1,499 per year), includes 4K content with Dolby Vision and Dolby Atmos support (without ads). On the other hand, the Lite plan offers HD content (720p) at Rs 799 per year.

In the near future, Lite subscription users may encounter ads and won’t have access to Dolby Vision and Dolby Atmos. It’s worth noting that the Lite tier is exclusive to Indian users.

In other countries, users have only the Basic plan, which is reportedly being discontinued to encourage users to upgrade and access the full streaming benefits. As a result, the platform might adjust its pricing in India or adopt a different strategy.